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For many men, growing a beard feels simple: wash it, style it, move on. But what often gets overlooked is the skin under  the beard — and that’s where most beard problems actually begin. Dryness, itch, flaking, irritation, and discomfort don’t start in the beard hair. They start in the skin beneath it. That’s why using a men’s facial lotion — especially one designed to be beard-friendly — is an essential part of any grooming routine. Beards Trap Moisture… and Take It Away Bea